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Social Media and Brands: A Global Perspective
In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages....
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How to Better Engage in Online Marketing: Questions You May Be Embarrassed to...
Many times, people have good questions about how to engage in online marketing but are afraid to ask them. Consider this observation from David Williams, CEO of Fishbowl: “The Internet has been around...
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Hacking Hits American Companies Big Time
Hacking occurs when someone accesses a computer system by illegally circumventing its security system. In recent years, hacking has affected a number of government agencies, companies, and private...
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Humanizing Brands Through Social Media
One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want to be perceived as more “human.”...
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Building a Better LinkedIn Profile
With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more critical...
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Where Companies Get Their Consumer Data
No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by...
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Reasons Why Videos Do NOT Go Viral
Every person or company that posts a video has a dream that it will be a viral sensation — popular and adored around the world. But, as many of us know (for example, see my most viral video, with 1,074...
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Are You Aware of the Self-Regulatory Program for Online Behavioral Advertising?
The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups that provide self-regulatory solutions to online consumer issues. The...
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The Most Popular Social Media Sites for Brand Marketers
Brand marketers have been really ramping up their social media presence and increasing their use of newer platforms such as Instagram. As noted by eMarketer: “Although brand presence on Facebook-owned...
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Business-to-Business Marketing: Some Tips
Check out this B2B marketing video. And click here for a neat graphic. Filed under: Business-to-Business, Social Media Tagged: B to B, B2B, brand, business model, customer expectations,...
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NYC Beverage Law Overturned
As we blogged earlier today, a new beverage law for New York City was scheduled to go into effect tomorrow. But, at the last minute, a NY State Supreme Court Judge put a hold on the law. According to...
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Spinning Off Time Inc.: More Evidence of the Decline of Print
After its negotiations with Meredith Corporation collapsed, Time Warner decided that it will spin off its Time Inc. magazine group into a separate public corporation — as it previously did with Time...
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The Volkswagen Jetta Promotes Safety
In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety. For example, according to Alexandra...
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Building Credit Worthiness Through Social Media
Lenddo is the world’s first online community that empowers members to use their online social networks to prove trustworthiness and access financial services. What do you think about this? Filed...
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Pinterest Keeps Growing
Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. According to Crispin Sheridan, reporting for ClickZ: “The new ‘it girl’ in...
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Today’s Companies Can’t Buy Customer Likes
In their new book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy note that: “This is the Relationship Era, the first period of modern commerce...
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The State of Online Music
Check out this infographic about the online music industry. Post suggested by KCJ Filed under: Global Marketing, Online Marketing, Social Media, Sports and Entertainment Marketing, Technology and...
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WordPress at 10 Years Out
WordPress is the leading provider of blogging software and site hosting. It is a free service that offers some premium features that can be purchased. WordPress is extremely easy to use — and it powers...
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A Talking Shoe?
Google and Adidas have partnered to develop a talking shoe. Huh, a talking SHOE? As reported by Advertising Age: “Ready for your shoes to judge your lazy butt? Google has you covered. The company,...
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Social Media: The Best and the Worst
Take a look at this infographic about the best and worst of social media in 2012 from mba-in-marketing.com. Post suggested by KCJ Filed under: Good and Bad Examples of Marketing, Online...
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